South Ayrshire’s beloved summer event is undergoing an exciting transformation as it steps into the future with a new identity. Formerly known as The Holy Fair and Summer Family Fest, the event has been rebranded as "Summer fAYRe with Armed Forces Day and Pipes in the Park", signalling a fresh approach to one of the region’s most anticipated celebrations.
The name change represents more than just a rebranding it reflects the evolution of the event itself. Over the years, the summer fair has become a cornerstone of Ayrshire’s cultural calendar, drawing locals and visitors alike to experience a vibrant mix of entertainment, community spirit, and tradition.
The new name “Summer fAYRe” cleverly pays homage to Ayr within its spelling, ensuring the event’s identity remains deeply rooted in its local heritage. The proposal for the name change will be put to the council members during a special meeting on Thursday 6th February.
In addition to embracing the area’s rich cultural history, the name highlights two key features that have become synonymous with the event Armed Forces Day and Pipes in the Park. Both have been integral parts of the celebration, offering stirring displays of musical talent, pageantry, and recognition of those who have served.
These elements ensure that the Summer fAYRe is not just a day of fun but also an event with meaning and depth.
The rebranding comes at a time when organizers are working to make the fair more inclusive and engaging for all members of the community. While the event’s roots in historical and religious tradition remain significant, the new name signals a desire to move forward, ensuring that everyone feels welcome to participate.
Visitors can expect a packed schedule of activities when the fair returns in June 2025. From live music and traditional pipe performances to family-friendly attractions and food vendors, the Summer fAYRe promises something for everyone. Its location in the heart of South Ayrshire provides the perfect backdrop for a celebration that blends history with modernity, offering an entertaining and meaningful experience.
The Summer fAYRe is more than just a seasonal event—it is a reflection of the region’s identity and a celebration of its vibrant community. As preparations continue, excitement is already building for what promises to be an unforgettable day for Ayrshire. Keep an eye on local updates as more details about this reimagined fair unfold in the coming months.
Mark your calendars and prepare to experience the new and improved Summer fAYRe, a day to celebrate the best of Ayr at the Ayr Low Green.
