North Ayrshire LitterLotto app users are continuing to bin waste responsibly despite the cold weather.
North Ayrshire Council has teamed up with partners to provide the free LitterLotto app, which offers rewards to encourage people to bin litter responsibly. The LitterLotto partnership, facilitated by environmental charity Keep Scotland Beautiful, offers users the chance to Bin it to win it! by winning a monthly prize and weekly jackpots.
A monthly cash prize of £100 is up-for-grabs in North Ayrshire, and every time you responsibly bin a piece of litter you get another entry into the LitterLotto UK-wide weekly jackpot of £1,000. Throughout November 19,610 items of litter were binned responsibly by app users in North Ayrshire – up from 16,123 in October.
The council is working closely with Keep Scotland Beautiful on the 12-month pilot initiative, which aims to encourage residents and visitors to place their litter in a bin and develop habits to always dispose of litter responsibly.
The app is designed to inspire North Ayrshire residents and visitors aged 13 and over to bin their waste and pick up litter that has been dropped to help keep our communities and neighbourhoods looking good.
The app was launched on April 1 and the number of items being binned has grown steadily since.
It is simple to use, free to enter and all you need to do is:
download the app
be litter alert and take a photograph on your device or smart phone as you place your litter into a council street litter bin and
wait to discover if you are the monthly prize draw winner – selected randomly - in North Ayrshire
All litter counts, from a single disposable coffee cup to a takeaway meal box, and you can enter as often as you like as long as you are putting a different piece of litter into a North Ayrshire street litter bin.
The £100 winner for November is Marie Nicolson, from Largs. Marie, a retired mum of two and grandmother of eight, said:
“I found out about the app when I saw a QR code on a Council bin and scanned it.
“I use the app most days on my local walk, and I would say to anyone who hasn’t downloaded it to please use the app and help keep your local area clean and tidy.
“You never know, you could win a prize. Litter picking opens up conversation with the public and people are really grateful for this work. I am going to spend the £100 on treats for my family and Christmas”.
The council has been promoting the app on the side of bin lorries and on public street bins, so you will see it being advertised across North Ayrshire.
Heather McLaughlin, Campaigns and Social Innovation Manager at Keep Scotland Beautiful, added:
“I’m delighted to see that Marie has been rewarded for doing the right thing through our partnership with LitterLotto and North Ayrshire Council.
“This collaboration is all about encouraging people to help tackle the country’s litter emergency and it’s brilliant to see people across the country continuing their efforts to keep Scotland beautiful.”
David Landsberg, founder and CEO of LitterLotto, said:
“We’re proud to be in partnership with such a passionate and committed local authority like North Ayrshire Council. Together, we are continuing to change behaviour, educate and reward to keep North Ayrshire litter-free!"
