Asda Colleagues Brave Icy Waters at Irvine Beach for Children in Need
Colleagues from Asda stores across the West of Scotland have braved the chilly waters at Irvine Beach to kickstart their fundraising efforts for BBC Children in Need.
A group of 30 colleagues, representing stores including Kilmarnock and Irvine, joined staff from across the region for a sponsored dip in the sea, with each store challenged to raise at least £1,000 for this year's charity campaign.
The fundraising event took place against the backdrop of the Isle of Arran, with colleagues enjoying sunny conditions despite the cold water.
Teresa Bruce, Community and Customer Champion at Asda Kilmarnock, said: “We had an incredible day for it, The sun was shining in the sky as we dipped into the water at Irvine Beach, and the Isle of Arran looked spectacular in the distance.
“It was a big team effort, and everyone had a ball - despite the chilly water. The icing on the cake was to have our very own Pudsey there, performed to perfection by Yvonne McArthur, our Community Champion at Newton Mearns.”
Since 2000, Asda has raised more than £42 million for BBC Children in Need, helping to support over 400,000 children and young people across the UK.
This year's campaign will place a particular focus on championing the mental health of young people, supporting grassroots organisations that provide vital help to those who need it most.
Teresa added: “With children and young people facing more pressures than ever, taking early action is crucial. As Asda colleagues, and with incredible support from our customers, we’re proud do our bit to raise funds for grassroots organisations that can make a meaningful difference to the children and young people who need it most.”
The total amount raised during this year's campaign will be revealed during the BBC Children in Need telethon on Friday, 13 November.