An Ayrshire-based graphic design studio has received national recognition after taking home Gold at the prestigious Scottish Design Awards.
See Saw, run by designers Maurice Hynds and Cameron Syme, won Gold in the Campaign Design category for its work on the Scottish FA’s Scotland Men’s World Cup 2026 ticketing campaign.
Established in 1998, the Scottish Design Awards celebrate outstanding work across design, branding, advertising, digital and architecture, with entries coming from agencies and creative businesses across Scotland.
See Saw was also named as a finalist in the Brand Identity – Consumer category for its work marking Birmingham City Football Club’s 150th anniversary.
The recognition is particularly significant for the independent Ayrshire studio, which operates with a core team of just two designers while working with clients across Scotland, the UK and further afield.
Its portfolio includes work for football clubs, charities and commercial organisations, as well as internationally recognised figures including Oscar-winning actor, rapper and activist Common, who stars in the Apple TV+ series Silo.
See Saw said the award demonstrated that nationally recognised creative work can be produced outside Scotland’s major cities and described the win as an important milestone for the studio.
The team believes See Saw may also be among only a small number of Ayrshire-based creative agencies to have won a Scottish Design Award during the event’s almost 30-year history, although the studio has not been able to confirm whether it is the first.
The latest success follows further national recognition at the Football Business Awards in London, hosted by BBC presenter Mark Chapman.
See Saw collected two Gold awards on behalf of clients for its work with the Scottish Football Association and Birmingham City Football Club, with the projects recognised alongside campaigns involving some of world football’s biggest organisations and brands.
The Football Business Awards celebrate excellence across the commercial, marketing and creative sides of the football industry.
See Saw said receiving recognition from both the design industry and football industry had made the past year particularly significant for the Ayrshire business.
Maurice Hynds and Cameron Syme said they were proud to represent Ayrshire on a national stage and hoped the studio’s success would encourage other creative businesses in the area to aim for similar recognition.
In one of the photographs from the Scottish Design Awards, Cameron Syme is pictured on the far right, with Maurice Hynds second from right holding the awards. Designer Lewis Latham, who assisted See Saw with the projects, is pictured alongside Maurice, while a representative from award sponsor Rock Rose Gin is on the far left.
A second photograph shows Maurice Hynds, Cameron Syme and Lewis Latham together following the awards.